Where businesses can grow

Online Training – Google Analytics, SEO and Digital PR

12th June, 2020 10:00 am
12th June, 2020 12:30 pm
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01253 543946



This is an opportunity not to be missed for Marketing Apprentices, Marketing Managers, Execs and business owners wanting to see more sales, more leads coming through their website and online platforms.

Nikki Hesford will be cramming over ten years of knowledge and experience into one day, to allow you to hit the ground running after Covid-19

Covering Google Analytics, SEO and Digital PR and how you can leverage these as a marketer or business owner – with interactive step by step training.

Our events are designed to show you how to do run ads, and how to actually do your own SEO and PR – we don’t state the obvious, or spend hours telling you why you need it. We know you already know why you need it – it’s the how that we want to teach you.

Full money back guarantee for anyone who attends the event and doesn’t feel it is 5*!

We are rated 5* across the board – Google, TrustPilot and Faceboook!


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Session 1 – Google Analytics : Knowing the stats for your website traffic is vital to digital marketing. Let’s say you’ve only had one sale/one enquiry in a month. If you only had 50 visitors then that is pretty good! If you had 1000 visitors then that is pretty poor. But if you have no context for your performance, you are approaching your marketing with your eyes closed! This session will show you how to use Analytics to understand how your marketing is bringing you results and how to measure those results.

Session 2 – Organic Google Traffic / SEO : Getting ‘free’ leads from Google and other search engines is something of a mystery to many. While most have heard of ‘SEO’ and have some loose understanding of what it is, it remains a dark art that just a handful of specialists are able to master! This session will help you understand what you can do yourself to improve your own SEO, what backlinks mean and how to get them. This session will also cover Digital PR (for example how to get coverage like this and why it matters to Google)

Session 3: Facebook and Linked In (Organic) You’re probably already on Facebook with your business, maybe a few other platforms too, but your reach and engagement just isn’t showing results. You don’t really know what to post, when to post it or how to post it to prompt enquiries that lead to sales. This session covers all the hacks of how we get incredible results from Facebook and Linked In.

Nikki Hesford is an award-winning entrepreneur as seen on Dragons Den and featured in

BBC Metro The Sun Cosmopolitan Daily Mail

The Small Business Academy has been recognised with the following awards

Jacqueline WOW winner 2019 BIBA Finalist EVA finalist