Where businesses can grow
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(Classroom) Intensive Digital Marketing Day

23rd September, 2020 10:00 am
23rd September, 2020 4:30 pm
Peel House   View map
07411 487681


This marketing event is held in-person, with a maximum of 8 delegates to ensure 2 meters distance  between desks. 

Nikki is a Facebook Blueprint Certified Ads Professional – and has 12 years experience in running marketing campaigns, as well as owning a digital agency.

This intensive digital marketing course will cover all of the key bases when managing your own marketing, whether you’re a small business owner or a marketing professional. Each module has beginner, intermediate and advanced advice, although we do not recommend this course if you are a total beginner (you should at least be able to find your way around Facebook/Instagram, have a website, and know one or two things about SEO and what it is)

After this event you will know:

  • How to use Google Analytics when planning your marketing, and using it to track campaign performance
  • What SEO is all about and how to strategically plan your content with SEO in mind
  • How to research competitor keywords, improve your on site performance, check search volumes, write Meta Titles and other basic but important SEO functions
  • How to gain digital PR and understanding the importance of a backlink profile
  • How to move away from the mundane ‘this is what we do’ Facebook posts, that no longer seem to be having much impact
  • Ideas for content when you’re stuck for something to say
  • How to operate Business Manager (and understand campaigns, ad accounts, pixels and ad sets)
  • How to select the right campaign based on what you want to achieve
  • How to plan a funnel for your ads
  • How to install your Pixel and what you can do with it (See ‘What is a Pixel’)
  • How to retarget your website activity and market to your email list with Facebook Ads

Lunch is provided and this is in the form of a buffet – we have strict Covid-19 measures in place for serving food and you will be required to wear a surgical mask and gloves (provided) when you are taking food from the buffet table (you do not need to wear these at any other time, unless you want to) The course which usually runs to a maximum of 20 will now be running to a maximum of 8 people, to ensure that every delegate has their own desk without sharing and 2 meters of personal space.


SKU: FBADS-8-2-1 Category: Tags: , ,



Session 1 - Using Google Analytics to track results and plan campaigns

Session 2 - SEO

Session 3 - Digital PR and backlinks

Session 4 - Getting more from Facebook organically

Session 5 - Facebook and Instagram Paid Ads

Nikki Hesford is an award-winning entrepreneur as seen on Dragons Den and featured in

BBC Metro The Sun Cosmopolitan Daily Mail

The Small Business Academy has been recognised with the following awards

Jacqueline WOW winner 2019 BIBA Finalist EVA finalist