Where businesses can grow
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(Classroom) Facebook & Instagram Ads Masterclass

23rd September, 2020 2:00 pm
23rd September, 2020 5:00 pm
Zoom   View map
07411 487681


From August we will be running classes once again in-person, with a maximum of 8 delegates to ensure 2 meters distance  between desks. 

Nikki is a Facebook Blueprint Certified Ads Professional – this means that she has sat gruelling exams from Facebook to prove she knows her stuff, and to be able to call herself an expert in Facebook and Instagram’s products and services. These exams are so difficult to pass that most agencies and advertisers don’t hold a certification. In an industry where lot of people call themselves an ‘expert’ – how do you know who really is, and who just likes to think they are?

This Beginner to Intermediate Facebook Ads Masterclass will show you the key considerations of using Facebook for paid advertising for your business.

Boosting Facebook posts isn’t recommended (some small exceptions, which we will cover!) and on this training we will show you exactly how to set up your own winning campaigns and understand how the bidding auction works.

There will also be time spent on the technical side of Business Manager/ Ads Manager, which can be confusing and difficult to navigate when you’re unfamiliar with the platform. However, it is essential that you understand this side of things before running ads.

Note Рthis event assumes you already have a good working knowledge of managing your business page organically. 

After this event you will know:

  • How to operate Business Manager (and understand campaigns, ad accounts, pixels and ad sets)
  • How to select the right campaign based on what you want to achieve
  • How to plan a funnel for your ads
  • Techniques such as ‘carpet bombing’
  • How to install your Pixel and what you can do with it
  • How to retarget your website activity and market to your email list with Facebook Ads
  • Lookalike Audiences


SKU: FBADS-8-2 Category: Tags: , ,



Facebook Organic and Business Manager Navigation

How Ad Campaigns Work - costs, objectives, and planning a funnel

Live Ads Demo / Set Up

Final Questions before event finishes

Nikki Hesford is an award-winning entrepreneur as seen on Dragons Den and featured in

BBC Metro The Sun Cosmopolitan Daily Mail

The Small Business Academy has been recognised with the following awards

Jacqueline WOW winner 2019 BIBA Finalist EVA finalist