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Facebook Ads for Salon Owners (Second Date)

14th October, 2019 9:30 am
14th October, 2019 12:30 pm
12c Enterprise Court, Seaham, UK   View map


Nikki will be travelling across to County Durham to deliver this Facebook Ads Masterclass for Salon Owners – showing you the key considerations of using Facebook for paid advertising for your salon business.

Boosting Facebook posts isn’t recommended (some small exceptions, which we will cover!) and on this training we will show you exactly how to set up your own winning campaigns and understand how the bidding auction works.

There will also be time spent on the technical side of Business Manager/ Ads Manager, which can be confusing and difficult to navigate when you’re unfamiliar with the platform. However, it is essential that you understand this side of things before running ads.

After this event you will know:

  • How to operate Business Manager (and understand campaigns, ad accounts, pixels and ad sets)
  • How to select the right campaign based on what you want to achieve
  • How to plan a funnel for your ads
  • Expert hacks on how to get sales quick and fast from low budget spends
  • Techniques such as ‘carpet bombing’
  • How to install your Pixel and what you can do with it
  • How to retarget your website activity and market to your email list with Facebook Ads

This is excellent value for £50.00 – class sizes will be a maximum of 10-12.




9am – Arrival and Registration

9.30am How Ad Campaigns Work - costs, objectives, funnels

10.15am How to use Business Manager and why it's important to be running ads this way

11.15am Short Comfort Break

11.30am Custom Audiences, Retargeting and Live Demo of Creating Ads

12.15pm Final Questions before event finishes at 12.30

Nikki Hesford is an award-winning entrepreneur as seen on Dragons Den and featured in

BBC Metro The Sun Cosmopolitan Daily Mail

The Small Business Academy has been recognised with the following awards

Jacqueline WOW winner 2019 BIBA Finalist EVA finalist